OUR ORGANISATION STRUCTURE
Sudden Infant Death Syndrome Association of SA Inc trading as:
safe sleep training & education
Red Tree Foundation:
Supports the health and wellbeing of bereaved parents by the provision of free professional grief counselling and bereavement support to any parent who is affected by the sudden and unexpected death of a baby or child from conception up to 17 years of age.
Provides education, training and information about grief and loss to foster a more compassionate, empathetic, and educated community.
SIDS and Kids SA:
Promotes a greater understanding of the safe sleep guidelines through education, information and advocacy with the aim of reducing the number of deaths from SIDS and sleep related accidents.
Empowers the community to make informed safe sleep decisions for infants in their care.
Bereavement support was the main purpose for the formation of our organisation but fundraising in SA (and around Australia) began shortly after to fund research into ‘Cot Death’ and how to prevent it. As a result of this research the hugely successful ‘Back to Sleep’ campaign was launched in 1991 followed by the safe sleep guidelines which have seen a dramatic drop in the number of babies dying suddenly and unexpectedly. Since 1991 over 10,000 babies’ lives have been saved.
Our organization has changed over the years as need has dictated. Our bereavement support initially supporting SIDS deaths and then as these numbers decreased through the hugely successful Back to Sleep Public Education Campaign and the introduction of the safe sleep guidelines our charter was able to be expanded to cater for more bereaved parents by supporting any sudden unexpected deaths from conception to 6 years of age. Our charity name was changed to SIDS and Kids to acknowledge all the other types of losses we provided support for.
In 2016 several SIDS and Kids offices around Australia merged to form Rednose. At that time SIDS and Kids SA, SIDS and Kids NT and SIDS and Kids Tasmania decided to remain branded as SIDS and Kids. SIDS and Kids NT has subsequently rebranded to Amber NT and is now focussed on grief support and training.
In 2020 our Board commenced a review process primarily driven by feedback received from our stakeholders. The main feedback being that having SIDS in the SIDS and Kids SA name resulted in some confusion amongst bereaved parents and the staff who support them, with many believing that our organisation only provided support and grief counselling for families that experience the death of a baby due to SIDS and this is not the case. This review also identified a gap in free grief support services available for parents who have experienced the sudden and unexpected death of a child from 7 to 17 years of age.
In 2021 as a result of this review our Board made the decision to separate our safe sleep and bereavement services and rebrand the bereavement arm of our charity to Red Tree Foundation. A decision was also made to increase the charter from conception to 6 years to conception to 17 years of age. SIDS and Kids SA will now purely focus on safe sleep education and training.
The Red Tree Foundation was launched in September 2022.
OUR BOARD + AMBASSADOR
President and Public Officer – James Frearson-Lea
James is a commercial lawyer and partner of JFL + Smith Lawyers.
Treasurer – Neil O’Reilly
Neil is an executive leader with experience in a range of industries and businesses and is currently working as Chief Financial Officer for Helping Hand Aged Care.
Secretary – Jessica Adamson
Jess has more than 3 decades of media experience. She is an award-winning journalist, event host/facilitator and speaker.
Board Members – Angela Falkenberg
Angela has a background in teaching and is currently the President of the South Australian Primary Principals Association.
Board Members – Melissa Wyness
Mel is a media executive specialising in marketing strategy, partnerships, communications & people management.
Board Members – Andrew Myers
Andrew has an extensive history as a senior retail executive and is currently Managing Director, Asia Pacific and Global Digital Strategy for WorkJam.
Board Members – Kellie Hall
Kellie is a senior member of the South Australian Police force and works closely with the SA Police Commissioner.
Ellie Walker - Ambassador
Mum, wife, interior designer and stylist
We are a small and passionate team of individuals who have professional and lived experiences.
Community Liaison and Administration Manager
Community Liaison and Administration Manager
My association with SIDS and Kids SA started in 2018 when I was employed as a counsellor for the bereavement service. My passion and empathy come from personal experience of IVF pregnancy loss many years ago.
I have a Bachelor of Social Science with a major in counselling and postgraduate qualification in Grief Counselling from Tabor College. In addition to grief and loss my areas of interest also include wholehearted living with a person centred approach along with a special interest in Acceptance Commitment Therapy.
In 2021 I undertook further training in marriage and relationship counselling when I completed Gottman Clinical Training workshops Level 1 & 2.
I currently work for SIDS and Kids SA 3 days a week as well as running my own private practice.